Category: SEO

  • What Is White Label SEO?

    What Is White Label SEO?

    What Is White Label SEO?


    Billions of people use Google daily, and the number is increasing rapidly. By ranking in the top positions of Google, any business can increase its growth. More than 70% of marketers prefer SEO because it is more cost-effective than other paid options.

    That’s why it is becoming popular and people are starting to learn about search engine optimization techniques. But due to the increase in demand, it’s difficult for service businesses to provide the best services to every client.

    In this case, white-label search engine optimization is a huge game-changer. That’s why agencies opt for white-label search engine optimization. But what is it? And how can you benefit from it?

    If you want to know more about this topic, keep reading because I will share everything about it in this blog. So let’s get started.

    3

    What Is White Label SEO?

    White Label SEO refers to a business arrangement where company A provides SEO services to B company under their brand name. Thus, the receiving company can offer SEO services without investing in the infrastructure, expertise, or resources required to deliver those services.

    It is popularly known as SEO Reseller.

    In simple words, a white-label SEO service provider takes care of the SEO tasks while allowing the client company to present the work as its own.

    These companies ensure that they provide high-quality work to you so you can retain the client. Suppose you’re running a digital marketing agency whose focus is lead generation. However, now you also want to include search engine optimization in services.

    But here’s the biggest problem. You don’t have enough money to hire an in-house team or train your employees. So should you skip the idea of making this addition to your business?

    No. Instead, you can partner with another company that provides search engine optimization services. A company that is experienced in white-label search engine optimization.

    This is how it happens:

    Your Company = Use Reach To Sell Top-notch SEO Services

    White Label SEO Partner Agency= Use Experience To Fulfill Client Search Engine Optimization Requirements.

    You might be wondering, will it hurt my branding?

    Not at all. Because you can do an agreement according to which the company can’t use its logo or branding. So you can repackage the detailed report and put your company logos.

    How Does White Labeling Work?


    If you’re working with this type of agency, you don’t have to worry about any extra costs of training employees, giving them extra bonuses, or any general employee perks. It’s like having your marketing team minus all the overhead costs.

    Usually, when an agency wants to hire someone for white-label SEO, they take a short trial or check their portfolio. If they meet the requirements, they are your potential partners.

    But every agency has different metrics to measure the freelancer or agency to determine whether they are suitable for collaboration or not. Here are some of the common steps usually involved in this.

    Step 1: Intake

    This is the beginning point of your partnership. The client agency gets an order from the client. They have a meeting to discuss details or questions regarding the client campaign. These details are later on forwarded to white-label SEO providers.

    Step 2: Onboarding

    After finalizing all the details of the projects, the project manager will decide which package is best for the client. It depends on the services the client needs, the period to meet end goals, and the outcomes you have to provide.

    Step 3: Pricing

    This is one of the most important stages because you can’t give all the profit to other agencies. So you have to come up with a solution.

    What’s the perfect pricing margin in this scenario? Keep three important things in mind while deciding the pricing.

    It includes:

    –   Prices of white label agency
    –   Budget of client
    –   Markup of client

    It can start from 30% and exceed about 70%. But according to market rates, it’s usually between 40% to 50%.

    Step 4: Scheduling & Deadline

    You’ve given a project to the agency, but what’s next?


    It’s important to ensure that they are doing tasks properly. For this, you should set proper milestones for the campaign. Clear and direct communication between both parties is important to ensure they deliver the project before the deadline.

    Step 5: Campaign Planning

    At this point, the white-label SEO agency and the client team(your agency) come together to determine what they want to achieve with the campaign. It includes what goals you want to reach and the outcome you expect from the client campaign.


    Once the plan is set, the agency starts working to make the campaign successful. It’s important to discuss difficult tasks, concerns, and the entire SEO process in advance to make customers happy.

    What Services Do You Get In White Label SEO?

    Numerous aspects formulate a perfect SEO strategy and campaign. But these services can vary depending on the client you are working with. So here are some of the services you should include in your white label SEO.

    Website Audit

    It includes a complete audit of the website. This is done to check some of the best ranking opportunities that should be used and check the site’s ranking and keywords with which the website can secure the highest position in SERPs.

    It’s extremely important because it helps you understand where the website lacks, which search engine ranking factor negatively affects it, and other important details of its performance.

    On-page SEO

    It is the process in which all the elements of a client’s website are optimized to appear in organic search results naturally. It includes on-page elements like:

    –   Images
    –   Texts
    –   Content
    –   Error pages

    Including other factors through which search engine bots can crawl the website. It increases the chances of a website getting indexed easily.

    Off-page SEO

    This search engine optimization technique includes increasing organic traffic using external factors. But what are those external factors?

    It includes link building, optimizing listings, out reaching influencer’s, and social media promotion to increase site ranking and boost online visibility. But ensure to build backlinks from authoritative and sites with high domain authority.

    Local SEO

    Local search engine optimization aims businesses to increase their ranking in search results. If you have a local shop such as a salon and want more clients to know about your physical shop, this search engine optimization can do wonders for you.

    It’s similar to organic search tactics but targeted to specific people. If used correctly, it can increase the source of revenue for your business.

    Content Creation

    The content creation services include creating high-quality, error-free, optimized copy, blog posts, or articles. When you add a specific keyword, such as “Best Anime Food,” some blogs appear on the first page.

    Figure → Best Anime Food 29138b6f6.png

    Why? Because they are SEO optimized, however, many other factors are important for ranking, but high-quality content is on top of that.

    It’s an important part of content strategy. Your content shouldn’t make people yawn. Instead, it should engage readers, make them curious and evoke emotions so they act on CTA.

    Keyword Research & Optimization

    You can’t start content creation if you don’t do proper keyword research. You can use different keywords finding tools and write high-quality content about it.

    After doing keyword, research, optimize it using Frase or Yoast. It’ll attract your target audience and increase your chances of converting them into qualified leads.

    Figure → Keyword List For SEO 291429714.png

    It also includes comprehensive white-label SEO reports to find points to improve client websites. Other popular services include web design, outreach services technical search engine optimization, pitching, content marketing, and lead tracking are also part of some companies’ services. But these digital services might vary depending on the agency’s experience, expertise, and knowledge in relevant areas.

    Is White Labeling Unlawful?


    If you are considering using these services, rest assured it isn’t illegal or unethical. It is a common practice, and most companies are doing it. But there is one thing you should ensure.

    That your partner SEO firm provides high-quality services to your business clients. Just because you’re assigning the task to someone else doesn’t mean you should forget about the deliverables or quality of work.

    Provide 5-star Services No Matter What!

    But I would like to make an advice.

    Always sign an NDA when you onboard these agencies. It should include various
    terms, including quality control, confidentiality, liability, and white label license. It’ll
    ensure that your partnership will be smoother and beneficial for both parties.

    Pros And Cons Of White Label SEO

    If you’re considering using a similar agency’s services or outsourcing your work, it’s important to know the pros and cons. Because at first glance, this may look like an amazing idea, but knowing the cons will give you better insights into this. Here are some pros and cons you must know.

    Pros:

     –  Gain access to specialized SEO experts without building an in house team.
    –   Avoid the time and costs of recruiting, training, and managing a search engine optimization internal team.
    –   Easily scale your services and offerings as your client base grows.
    –   Concentrate on your primary services while offering comprehensive digital solutions.

    Cons:

    –   Balancing the cost of outsourcing with the pricing you offer to clients.
    –   Dependence on the provider’s reliability and ability to handle increased workloads.

    How To Choose The Right White Label SEO Company

    There are thousands of white label search engine optimization agencies. How can you find the best agency for your business? Most importantly, how can you know if the digital agency you choose is perfect for you? Because you don’t want all of this to be a nightmare experience. Right?

    So after a lot of research, I’ve found some of the most important key points to measure if an agency is trustworthy or if you should drop the idea of working with them.

    Choose An Agency That’s Dedicated

    You can’t partner with someone lazy and not ready to give their 100%. A partnership should be 50/50. What’s the point of having a business partner if you’re doing all the work?

    Your trusted white-label partner should not hesitate to communicate with you.

    If they encounter a difficult problem or have queries, openly communicate with them and provide them with all the information they need to deliver the best results. They should be transparent about the working process.

    Get To Know Their Working Process

    Every client wants the best results; as an agency, it should be your top priority. The agency should be transparent about its methods, strategies, and work process.

    But why is this even important?

    Because some agencies use black hat techniques which is a big red flag, you should avoid working with them because if Google notices these negative tactics, it penalizes those sites immediately. Recovering from these mishaps can be time-consuming.

    It’s possible that initially, you might see significant results, a spike in traffic and ranking. But these are just momentary gains and negatively affect websites in the long run.

    Check Their Case Studies

    The best way to see whether the agency is a good fit is to check its case studies. Analyze these results and see if the results align with the campaign goals.

    Case studies tell a lot about what kind of services the agency provides, the results it achieves, and the roadmap for achieving the milestone.

    They might also add challenges, difficulties they faced during the journey, and ways they overcame them. But what if there are no case studies?

    Many people view it as a red flag. However, I recommend communicating with the agency about their case studies. If they hesitate to provide it, it should be an immediate deal breaker.

    Exceptional Customer Service

    Clients want immediate responses because they know that time is more important than money. Every second matters and nobody wants to waste it. That’s why big agencies have a 24/7 support system.

    Poor customer service is a big reason clients don’t partner with agencies.

    You might not be available 24/7, but during working hours, you should promptly answer all queries via:

    –   Email
    –   Phone

    If the provider has a live chat service or a help center dedicated to answering queries, that’s a bonus point. Because it shows, they care about their customers and don’t want them to wait hours and days for a simple response.

    Website That’s Optimized

    Suppose you’re searching for an agency to outsource your work. They have a 24/7 live chat service, amazing case studies, and testimonials. But then you notice the biggest mistake.

    Their website is not optimized. The blog content is poorly written and lacks an emotional connection with the reader.

    What’ll be their impression of you?

    Poor and bad. Because if someone can’t make high-quality content and optimize their website. Then how can they do it for potential clients?

    But there are some more things that you should check. It includes loading speed, content navigation, high-quality backlinks, and other important factors.

    Conclusion

    Managing a digital marketing agency that offers best SEO services can be extremely hectic. It is time-consuming and needs a lot of effort. You have to manage the business as well as deal with SEO clients. Juggling a lot of things can take a toll on you.

    That’s why white-label SEO is a huge life savior. It decreases your pressure while providing high-quality work to your clients. In short, you make your clients happy without compromising your time. The best part is you don’t need to invest in heavy resources, pricey tools, or materials required for several search engine optimization tasks.

    At SERP Navigator, we also provide white label SEO services. So in case you are looking for a hand, just reach out to us and we can unburden you.

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  • Keyword Cannibalization: What is It & Why Avoid It?

    Keyword Cannibalization: What is It & Why Avoid It?

    Keyword Cannibalization: What is It & Why Avoid It?

     

    When a person creates a website, the number one priority of most people is to increase SERP ranking as soon as possible. They want to become Google’s favorite and dominate the search engine results. In this quest, you might find that some of your web pages rank for the same keyword. This is a good thing, right?

    No. You might assume it’s a good thing because, in the end, what matters the most is your ranking in Google, but it’s not true at all. Ranking for the same keyword on different web pages can have a negative effect on your website.

    Because web crawlers might rank a different web page that won’t bring you any leads, it can dilute the website’s authority and confuse users and search engines.

    That’s why addressing keyword cannibalization is essential for maintaining a strong online presence and maximizing organic traffic. But how can you do it?

    In this comprehensive guide, I’ll tell you everything you need to know about keyword cannibalization and how to find, fix, and prevent it. Let’s get started.

    2

    What is Keyword Cannibalization?


    Keyword cannibalization refers to a situation in which multiple pages on a website target the same keyword or keyword phrase. Instead of benefiting from a joint effort to rank higher for that keyword, these pages compete against each other in search engine results.

    So, instead of competing with your competitors, your web pages are competing with each other. Let’s understand it better with an example.

    Suppose you’re running a website dedicated to digital marketing strategies and tactics. One of your primary areas of focus is “SEO.” So you create several blog posts centered around this topic, each aiming to target the keyword “Seach Engine Optimization.”

    Some of these blog posts are named as:
    –   The Basics of SEO for Beginners
    –   Learn SEO From Start

    These articles cover different aspects of social media marketing. But all of them share a common search phrase. As a result, search engines might struggle to determine which article is the most relevant for different search queries related to social media marketing.

    So what’ll be the result of this?

    The articles might compete against each other for search engine rankings. It ultimately results in lower rankings overall.

    How Do I Find Cannibalized Keywords?

     Do you suspect that your website might have some keyword cannibalization issues?

    I’ll share some of the most important ways to determine if your website suffers from a similar issue.

    Analyze Your Website

    The most common way to check this issue is by looking at search queries on your website. Check terms that are relevant to your industry.

    For example, you’re a company that offers book publishing services. So you most often upload content like book publishing, tips for authors, etc.

    You should search for similar keywords such as “book publishing agencies” or “tips for marketing books for writers.”

    Now, you should check the search results. Are any of your articles with the same keyword ranking in SERP?

    Make a list of the pages that are ranking with the same search terms.

    Using External Tools


    You can use keyword research tools to understand better the search terms ranking on Google. Some of these tools are Ahrefs, Ubersuggest, and Google Search Console. It’ll save a lot of your time and money as well. You can get complete data from your website.

    In a nutshell, here is what you can do to find cannibalized keywords.

    • List all web pages targeting the identified keywords. Include blog posts, product pages, category pages, etc.
    • Use tools like Google Search Console, Ahrefs, and SEMrush to track each page’s keyword rankings. Look for variations and competing pages for the same search term.
    • Review organic traffic data for each keyword-targeting page. Identify pages drawing traffic for the same search phrase.
    • Compare content on page ranking for the same search terms. Look for similarities in topic, information, and structure.
    • Determine the intent behind search terms. Check if multiple pages serve the same intent. Consider whether separate pages are necessary.
    • Evaluate internal links between pages targeting the keyword. Note if you’re
    • consistently internal linking between them.

    You can also use Google Analytics to study user behavior. Look for high bounce rates on pages targeting the same keyword.

    Manually search for target keywords and observe which pages appear in search results. Note if multiple pages from your site show up. This is also a good way to find cannibalized keywords.

    How to Fix Keyword Cannibalization?

    Now it’s time to fix these issues so you can make your website rank higher. Although there are plenty of strategies that you can implement, I’ll share the three best ways through which you can resolve this problem.

    Optimize Your Content

    You should change the optimization settings if you notice that different website pages rank for the same keyword or scratch term. What do I mean by that?

    It means you should change keywords, use synonyms instead of actual topics, change your content structure, or improve your content.

    Delete Your Posts

    Re-optimizing your content will not be effective all the time. Sometimes, you have to solve this issue with a different approach. In this case, you have to do the harder thing:

    Deleting your post.

    However, deleting it is enough if you notice some overlapping or duplicate content. But remember, if your post generates a high amount of organic traffic, sales, or leads, then avoid deleting the post and try any other ways to fix the problem.

    Merge Your Page’s Content

    Suppose you’re writing for the keyword “best demand generation tips,” and there are two articles on the same topic. Then what should you do?

    You can combine them into one post.

    This way, you don’t have to delete your content. All you need to do is merge it without hurting your website ranking.

    Tips to Prevent Keyword Cannibalization

    You can find and fix this issue, but do you know something better than that?

    It is avoiding this issue. So you don’t have to spend hours fixing it. That’s why I’ll share some of the best tips through which you can prevent it and step up your digital marketing strategy.

    Make A Perfect Keyword Strategy

    Keywords are so important to rank your website. You might know its importance if you’ve been working on search engine optimization. Don’t just focus on search volume or search rankings.

    Add Value To Your Audience.

    The solution to preventing this problem lies in this strategy. This will ensure that your content doesn’t overlap and no pages on your website compete against each other. While creating a keyword strategy, ensure every page targets a different search phrase. Let me make it clear with an example.

    Instead of having multiple pages competing for the search phrase “best smartphone,” you can optimize each page for related but distinct terms like “top mobile devices,” “high- performance phones,” “latest smartphone reviews,” and more.

    You’re staying on topic, but the content for every term is broader and relevant to the industry. But how can you do this research?

    You can find these search phrases manually by checking Google search terms or Al tools like Answer the Public.

    Monitor Ranking and Performance Of Your Content

     

    You’re wrong if you think having a comprehensive keyword strategy is enough. You need to ensure that your content is performing well. But is it beneficial?

    Yes. You need to find relevant search phrases for your company website and track your performance. If you keep tracking and monitoring your content, then it’ll help you:

    • Know which keywords are ranking
    • Performance of content
    • Which content is caught up in cannibalization

    You can check it using external tools or one of the ways I mentioned in this blog. Remember, tracking data is extremely important because you’ll get a better idea of whether your keyword strategy is effective.

    Instead Of Keywords, Prioritize Topics

    Do you know the most common reason for this ranking problem?

    It’s because most marketing teams focus solely on securing the top position on Google and optimizing the content. They forget what matters the most is adding value.

    If you’re also working with this approach and running behind keywords only, it’s time to change your approach. That doesn’t mean you should avoid doing any research. It means you should also focus on topics and content.

    Here’s how you can get started.

    Search for topics that are most relevant to your audience. Check topics that spark your audience’s interest.

    When your audience sees that you’re talking about things that benefit them, they will eventually establish loyalty towards your brand. It’ll increase your authority in the industry. Many people don’t know how they find topics that the audience is looking for. If you’re struggling with the same problem, I’m about to give you a solution.

    You can check Quora and Reddit and see what type of questions people are asking. Moreover, ask for feedback and conduct surveys and social media polls.

    But the best way to do this is by checking Google’s “people also ask” feature. These are questions that your audience is looking for, and you can answer them.

    Make Monthly Audits Important Part Of Your Website

    You’ve done all the steps I mentioned above. What’s next?

    It is regular auditing. Because you don’t want to post content that no one reads. Suppose you’re writing on “best anime of 2023,” but is anyone looking for it? Or, more precisely, is anyone reading your content?

    You can find this by regularly auditing your site. But that’s not all. Many people start auditing with the notion of checking website visitors only. But that’s wrong. Instead, you should ask yourself these questions.

    Are your chosen topics still up-to-date?

    • Is the information you’re sharing still current?
    • Are the numbers and facts accurate?
    • Are you focusing on the most important search terms?
    • Which subjects and keywords align best with your marketing objectives?

    Create Comprehensive Pages

    Many topics are broad, and you can’t cover them in one blog post. What should you do in this case?

    Break the topic into several sub-posts.

    For example, consider “healthy breakfast ideas.” It is a broad topic, and you might have various articles covering different aspects of it. You’ll likely see different results if you search “healthy breakfast ideas” on Google. One might focus on easy recipes, another on quick options, and another on kid-friendly choices.

    Imagine if all these articles were on your website instead of being spread across different sites.

    Because most of these topics share the main search term and have overlapping content, it’ll only create unnecessary competition, and nobody wants that. Moreover, most of these topics are ranked for the same keyword. It’s equivalent to cannibalization.

    You should avoid this by making one page with all the relevant topic information.

    • Wrong Approach = Writing Different Articles or Guides
    • Right Approach = One Detailed Page

    This might result in a lengthy post; consider adding a clickable table of contents. This way.

    readers can easily jump to the sections they’re interested in.

    Is Keyword Cannibalization Bad?

    It is a bad practice because it can hurt your website’s organic performance. Suppose you have two pages targeting the same keyword. One holds the top spot in rankings, while the other page, the one we’d rather see ranking, is nowhere to be found.

    It might seem like classic keyword cannibalization, where one page draws traffic from the other. Some of the negative impacts of this issue are as follows.

    • Diluted Authority: When multiple pages compete for the same search term, the authority and ranking potential divide, making it difficult for any single page to achieve a strong position in search results.
    • Confused Search Engines: Search engines might struggle to determine which page to rank higher, leading to inconsistent rankings and potentially causing your best content to be overshadowed.
    • Wasted Effort: Creating multiple pieces of content for the same search phrase consumes time and effort. If these efforts are spread thin across similar topics, it can lead to inefficiencies.
    • Negative User Experience: Users who encounter identical content across different pages might feel frustrated, leading to a higher bounce rate, penalties, and lower engagement.
    • Inteffective Conversion: When users land on different pages with similar content, they might not find the exact information they were looking for, reducing the chances of conversion.

    Conclusion

    If we look back then a few years ago, keywords were the most important thing. Even SEO experts focused on keyword stuffing, but later on, it was revealed that it’s a black hat strategy that can penalize your website.

    Likewise, search phrase cannibalization is a poor practice that should be resolved soon otherwise your website ranking will keep lowering. It’s true that initially, you might see some progress, but in the long run, it has negative effects that can impact your website growth.

    That’s why you should follow SEO strategies that don’t put your website at any risk. Fixing it is relatively easy, but if don’t have enough time to manage it, we can do it for you. We have helped several businesses reach exponential success and top rankings in Google.

    Contact us today to see how we can help you navigate the SERP.

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