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January 5, 2025

Written by Hamza

What Is White Label SEO?

White Label SEO refers to a business arrangement where company A provides SEO services to B company under their brand name. Thus, the receiving company can offer SEO services without investing in the infrastructure, expertise, or resources required to deliver those services.

It is popularly known as SEO Reseller.

In simple words, a white-label SEO service provider takes care of the SEO tasks while allowing the client company to present the work as its own.

These companies ensure that they provide high-quality work to you so you can retain the client. Suppose you’re running a digital marketing agency whose focus is lead generation. However, now you also want to include search engine optimization in services.

But here’s the biggest problem. You don’t have enough money to hire an in-house team or train your employees. So should you skip the idea of making this addition to your business?

No. Instead, you can partner with another company that provides search engine optimization services. A company that is experienced in white-label search engine optimization.

This is how it happens:

Your Company = Use Reach To Sell Top-notch SEO Services

White Label SEO Partner Agency= Use Experience To Fulfill Client Search Engine Optimization Requirements.

You might be wondering, will it hurt my branding?

Not at all. Because you can do an agreement according to which the company can’t use its logo or branding. So you can repackage the detailed report and put your company logos.

How Does White Labeling Work?

If you’re working with this type of agency, you don’t have to worry about any extra costs of training employees, giving them extra bonuses, or any general employee perks. It’s like having your marketing team minus all the overhead costs.

Usually, when an agency wants to hire someone for white-label SEO, they take a short trial or check their portfolio. If they meet the requirements, they are your potential partners.

But every agency has different metrics to measure the freelancer or agency to determine whether they are suitable for collaboration or not. Here are some of the common steps usually involved in this.

Step 1: Intake

This is the beginning point of your partnership. The client agency gets an order from the client. They have a meeting to discuss details or questions regarding the client campaign. These details are later on forwarded to white-label SEO providers.

Step 2: Onboarding

After finalizing all the details of the projects, the project manager will decide which package is best for the client. It depends on the services the client needs, the period to meet end goals, and the outcomes you have to provide.

Step 3: Pricing

This is one of the most important stages because you can’t give all the profit to other agencies. So you have to come up with a solution.

What’s the perfect pricing margin in this scenario? Keep three important things in mind while deciding the pricing.

It includes:

– Prices of white label agency
– Budget of client
– Markup of client

It can start from 30% and exceed about 70%. But according to market rates, it’s usually between 40% to 50%.

Step 4: Scheduling & Deadline

You’ve given a project to the agency, but what’s next?

It’s important to ensure that they are doing tasks properly. For this, you should set proper milestones for the campaign. Clear and direct communication between both parties is important to ensure they deliver the project before the deadline.

Step 5: Campaign Planning

At this point, the white-label SEO agency and the client team(your agency) come together to determine what they want to achieve with the campaign. It includes what goals you want to reach and the outcome you expect from the client campaign.

Once the plan is set, the agency starts working to make the campaign successful. It’s important to discuss difficult tasks, concerns, and the entire SEO process in advance to make customers happy.

What Services Do You Get In White Label SEO?

Numerous aspects formulate a perfect SEO strategy and campaign. But these services can vary depending on the client you are working with. So here are some of the services you should include in your white label SEO.

Website Audit

It includes a complete audit of the website. This is done to check some of the best ranking opportunities that should be used and check the site’s ranking and keywords with which the website can secure the highest position in SERPs.

It’s extremely important because it helps you understand where the website lacks, which search engine ranking factor negatively affects it, and other important details of its performance.

On-page SEO

It is the process in which all the elements of a client’s website are optimized to appear in organic search results naturally. It includes on-page elements like:

– Images
– Texts
– Content
– Error pages

Including other factors through which search engine bots can crawl the website. It increases the chances of a website getting indexed easily.

Off-page SEO

This search engine optimization technique includes increasing organic traffic using external factors. But what are those external factors?

It includes link building, optimizing listings, out reaching influencer’s, and social media promotion to increase site ranking and boost online visibility. But ensure to build backlinks from authoritative and sites with high domain authority.

Local SEO

Local search engine optimization aims businesses to increase their ranking in search results. If you have a local shop such as a salon and want more clients to know about your physical shop, this search engine optimization can do wonders for you.

It’s similar to organic search tactics but targeted to specific people. If used correctly, it can increase the source of revenue for your business.

Content Creation

The content creation services include creating high-quality, error-free, optimized copy, blog posts, or articles. When you add a specific keyword, such as “Best Anime Food,” some blogs appear on the first page.

Why? Because they are SEO optimized, however, many other factors are important for ranking, but high-quality content is on top of that.

It’s an important part of content strategy. Your content shouldn’t make people yawn. Instead, it should engage readers, make them curious and evoke emotions so they act on CTA.

Keyword Research & Optimization

You can’t start content creation if you don’t do proper keyword research. You can use different keywords finding tools and write high-quality content about it.

After doing keyword, research, optimize it using Frase or Yoast. It’ll attract your target audience and increase your chances of converting them into qualified leads.

It also includes comprehensive white-label SEO reports to find points to improve client websites. Other popular services include web design, outreach services technical search engine optimization, pitching, content marketing, and lead tracking are also part of some companies’ services. But these digital services might vary depending on the agency’s experience, expertise, and knowledge in relevant areas.

Is White Labeling Unlawful?

If you are considering using these services, rest assured it isn’t illegal or unethical. It is a common practice, and most companies are doing it. But there is one thing you should ensure.

That your partner SEO firm provides high-quality services to your business clients. Just because you’re assigning the task to someone else doesn’t mean you should forget about the deliverables or quality of work.

Provide 5-star Services No Matter What!

But I would like to make an advice.

Always sign an NDA when you onboard these agencies. It should include various
terms, including quality control, confidentiality, liability, and white label license. It’ll
ensure that your partnership will be smoother and beneficial for both parties.

Pros And Cons Of White Label SEO

If you’re considering using a similar agency’s services or outsourcing your work, it’s important to know the pros and cons. Because at first glance, this may look like an amazing idea, but knowing the cons will give you better insights into this. Here are some pros and cons you must know.

Pros:

– Gain access to specialized SEO experts without building an in house team.
– Avoid the time and costs of recruiting, training, and managing a search engine optimization internal team.
– Easily scale your services and offerings as your client base grows.
– Concentrate on your primary services while offering comprehensive digital solutions.

Cons:

– Balancing the cost of outsourcing with the pricing you offer to clients.
– Dependence on the provider’s reliability and ability to handle increased workloads.

How To Choose The Right White Label SEO Company

There are thousands of white label search engine optimization agencies. How can you find the best agency for your business? Most importantly, how can you know if the digital agency you choose is perfect for you? Because you don’t want all of this to be a nightmare experience. Right?

So after a lot of research, I’ve found some of the most important key points to measure if an agency is trustworthy or if you should drop the idea of working with them.

Choose An Agency That’s Dedicated

You can’t partner with someone lazy and not ready to give their 100%. A partnership should be 50/50. What’s the point of having a business partner if you’re doing all the work?

Your trusted white-label partner should not hesitate to communicate with you.

If they encounter a difficult problem or have queries, openly communicate with them and provide them with all the information they need to deliver the best results. They should be transparent about the working process.

Get To Know Their Working Process

Every client wants the best results; as an agency, it should be your top priority. The agency should be transparent about its methods, strategies, and work process.

But why is this even important?

Because some agencies use black hat techniques which is a big red flag, you should avoid working with them because if Google notices these negative tactics, it penalizes those sites immediately. Recovering from these mishaps can be time-consuming.

It’s possible that initially, you might see significant results, a spike in traffic and ranking. But these are just momentary gains and negatively affect websites in the long run.

Check Their Case Studies

The best way to see whether the agency is a good fit is to check its case studies. Analyze these results and see if the results align with the campaign goals.

Case studies tell a lot about what kind of services the agency provides, the results it achieves, and the roadmap for achieving the milestone.

They might also add challenges, difficulties they faced during the journey, and ways they overcame them. But what if there are no case studies?

Many people view it as a red flag. However, I recommend communicating with the agency about their case studies. If they hesitate to provide it, it should be an immediate deal breaker.

Exceptional Customer Service

Clients want immediate responses because they know that time is more important than money. Every second matters and nobody wants to waste it. That’s why big agencies have a 24/7 support system.

Poor customer service is a big reason clients don’t partner with agencies.

You might not be available 24/7, but during working hours, you should promptly answer all queries via:

– Email
– Phone

If the provider has a live chat service or a help center dedicated to answering queries, that’s a bonus point. Because it shows, they care about their customers and don’t want them to wait hours and days for a simple response.

Website That’s Optimized

Suppose you’re searching for an agency to outsource your work. They have a 24/7 live chat service, amazing case studies, and testimonials. But then you notice the biggest mistake.

Their website is not optimized. The blog content is poorly written and lacks an emotional connection with the reader.

What’ll be their impression of you?

Poor and bad. Because if someone can’t make high-quality content and optimize their website. Then how can they do it for potential clients?

But there are some more things that you should check. It includes loading speed, content navigation, high-quality backlinks, and other important factors.

Conclusion

Managing a digital marketing agency that offers best SEO services can be extremely hectic. It is time-consuming and needs a lot of effort. You have to manage the business as well as deal with SEO clients. Juggling a lot of things can take a toll on you.

That’s why white-label SEO is a huge life savior. It decreases your pressure while providing high-quality work to your clients. In short, you make your clients happy without compromising your time. The best part is you don’t need to invest in heavy resources, pricey tools, or materials required for several search engine optimization tasks.

At SERP Navigator, we also provide white label SEO services. So in case you are looking for a hand, just reach out to us and we can unburden you.

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+1 (719) 2154-669

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January 5, 2025

What services Do Digital Marketing Agencies Offer?

Usama

December 12, 2024

There are millions of businesses online, and every industry is expanding exponentially. It makes almost every industry extremely saturated and competitive. How can a startup stand out in this situation? The best way to dominate the market is through digital marketing.

Many businesses struggle to figure out which services they need to grow, while others find the right strategies and achieve amazing results. The key is understanding what digital marketing agencies offer and how these services can help you reach your goals.

In this article, I will explain the common digital marketing services that agencies provide. So let’s get started.

What is a Digital Marketing Agency?

Digital Marketing Agency is a company that offers various online marketing services to help businesses promote their products or services on the internet. These agencies specialize in strategies such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content creation, email marketing, and more.

Their goal is to increase a business’s online visibility, drive website traffic, and ultimately generate leads or sales through various digital channels.

A digital marketing agency is a business run by people specializing in advanced digital marketing. With their services, they interact with your target audience, engage them, convince them to purchase the product, and achieve your business goals.

Popular Services Digital Marketing Agency Offers.

A digital marketing agency offers several services. These services can increase your website traffic, engagement, and brand awareness. However, the goals vary depending on the service you choose.

Here are the top 7 services that you should know about.

1. Search Engine Optimization (SEO)

The first service is search engine optimization, which many companies offer. According to stats, there are billions of web pages on Google. If you create a website, you want to reach higher audiences.

Right? How can you make it possible?

By search engine optimization. Through this, you can increase your ranking in SERPs. The best part is that you don’t need to pay a hefty amount for ads. All you need to do is improve your rankings in Google through your content or other strategies that I’ll mention later in this section. There are many other strategies involved in this, some of them are as follows:

On-Page SEO

Search engines want your content to be user-friendly. They don’t want content that’s boring and makes people yawn. With on-page SEO, you can ensure your content is well- written and engages readers.

Off-Page SEO

It includes strategies that are implemented outside your website. Such as link building using guest posting, getting high-quality backlinks from websites with high domain authority, etc. These can improve your position in the search results and increase organic traffic.

Technical SEO

Have you ever clicked on a website, but it takes forever to load?

This is a technical issue that can be sorted easily with technical SEO. In this optimization technique, you optimize URLs, SSL, schemas, improve user experience, and various elements through which web crawlers can index your website and improve its ranking.

Local SEO

Local businesses such as restaurants, salons, or cinemas want to reach people within their location. Their target audience is people who can easily visit their place and want to increase traffic to their physical shop.

In this, you perform local SEO, make a Google My Business profile and business listings, and use location-specific keywords.

Keyword Research

Usually, this service is a part of on-page SEO, but many agencies provide this as a different service. Why?

It’s for companies who can write high-quality content but don’t know which keyword is best for their website blog posts. In that case, they avail this service. They just want the right keywords for the content of their website.

SEO Audits

This service is availed by businesses who want a complete website analysis. It includes
their weaknesses, strong points, SEO issues, practices they can implement, and other
necessary things to increase their rankings in search engine results.

However, before hiring any company for SEO services, ensure they don’t use black hat techniques such as keyword stuffing. Because they can put your website at huge risk, and Google can penalize it.

If you’re an SEO expert, you can also start giving this service or work with an agency on a profit-sharing basis.

2. Facebook Ads Management

If you have an e-commerce store or run a business but want sales. Running Facebook ads is an amazing way to achieve that. A digital marketing strategy is incomplete without Facebook and Instagram. That’s why many agencies offer both digital services, which can double the results.

The ad management services include running digital marketing campaigns on Facebook and Instagram. You’ll need to make a catchy, persuasive ad creative.

Suppose your ad reaches your target audience. But your ad creative is boring, full of words, and not persuasive.

Then there is a high chance they won’t buy your product.

An agency creates an ad creative after extensive research and does A/B testing to analyze which creative will yield better results.

After making ad creatives, it’s time to set a budget for your ad. Now, you can wait and watch ideal customers purchase your offer.

But the most important part is monthly reporting.

It gives you a complete idea of your strategy and how to optimize it to 10x your results. You can experiment to see which ad type suits your business growth.

3. Social Media Marketing

Whenever people hear about a similar company, they immediately think that you offer one service whenever you tell someone. That service is usually:

Social media already has millions of people. Which means there is a strong community who are using these channels. Now, you only need to find the most suitable platform for your business.

For example, if your business targets:

– Gen Z → Snapchat
– B2B → LinkedIn

This is the first step in SMM. Every business is hoping on these channels because of the rise in social media platforms. But it doesn’t involve posting content mindlessly.

There’s much more.

You need to do graphic designing and video editing to enhance your social media presence.

It includes creating a content calendar. You add all the keywords and topics on which you can post. Content calendar varies depending on your niche. If you’re a CEO, then your content will be different, and if you’re a freelancer, then most likely, its sole purpose is to gain more leads.

Likewise, you need to analyze which content format is suitable for social media. Such as for:

– Instagram → Carousels + Reels
– LinkedIn → Text-based posts + Carousels

Creating a comprehensive social media marketing strategy is extremely important. But more than that, you must create a profile that adds value.

Add Value = Positioning As An Expert.

However, remember to monitor and track the progress of your social media.

To improve the perception of your brand, implementing these online marketing strategies is important. You can also use influencer marketing and collaborate with other creators using social media.

4. Google Ads Management

You must have seen some top websites on Google marked as ads. These are Google ads through which you can increase the reach of your business. The services in Google ads include setting up a campaign for your business.

You should not rely on one online advertising format. That’s not a good practice at all. Instead, you should experiment with different formats. To maximize performance, you should:

– Monitor
– Optimize your campaign.

Regularly check the progress of your campaign. Check the progress of your campaign, and don’t forget to set up retargeting campaigns.

Figuring out who your potential customers are and what they like is important. Google Ads has various ways to show ads, like on websites, in searches, videos, and more.

But which one is suitable for you?

An experienced agency can also help you choose the right ads for your business. A Google ad can help you reach your business goals.

Become a Google Ads Partner if you want to provide similar services to clients at a broader level. Google ad partners are companies that meet the requirements of the Google Partner program.

Is it beneficial?

Yes, getting partnership status gives you privileged access to specialized tools and personalized assistance support from Google Ads experts.

It also increases your authority in the niche. It’s a way to tell potential clients that you know a lot about Google Ads and can help them provide the best results.

5. Content Marketing

We consume content in different forms, i.e., videos, blog content, social media posts, carousels, etc. This makes it a very important service to grow any business. There is a broad range of social platforms on which you can use content marketing to form relationships with the audience and increase customer loyalty.

If your content reaches the right audience, it can increase sales, traffic, and app downloads. The key aspect that makes content marketing work is creating compelling content.

Create a comprehensive content strategy that engages and excites your audience about your product. Remember there are three types of content:

– Bad → No value
– Good → Educates people
– Excellent → Adds value + share how you can help them

You should create an excellent strategy. It also includes different forms of freebies such as e-books, blog articles, etc. It often includes SEO services to ensure your content reaches your target audience.

6. Email Marketing

Every digital platform is growing, and despite all the growth, Gmail users keep increasing. Despite all the predictions that this platform will soon fail, it’s still thriving.

But is it for you?

Yes, if you want to inform your audience, reach people, and engage with them, then not using this is a mistake. It’s for both service-based and product-based businesses. You can use it to generate high quality leads, get online reviews, and form a strong bond with people.

However, you’ll not get good results if you’re a beginner because you need compelling email copy and good design. This will help make your email campaign a huge success.

Compelling Copy + Professional Design = High ROI

There are lots of things involved in this. But a digital marketing agency will do all the things for you. They are responsible for using artificial intelligence tools to grow your email list and automate your campaigns.

Creating valuable content that excites your subscribers and strengthens your relationships with customers.

Also, it’s important to track the performance of your emails and monitor specific metrics.

7. Website Development

You are starting a business with a perfect name and social media accounts. What’s next How can you get more organic traffic?

Through your business website.

Your target audience can visit your website and learn more about your business. However, visitors can judge a business based on their layout, content, design, and performance.

This means making your website professional is important. It should translate your brand values and goals.

It’s not as simple as you think. It’s not a copy-paste approach.

There are many technical and user-centered aspects involved in this. Firstly, you need to find the perfect CMS for your business. Is it:

– WordPress
– Wix
– Shopify

Only a professional can help you identify the best platform for your business. Moreover, it’s not a one-time effort. You must constantly update your website, plugins, and themes according to trends.

An agency can help you in this regard and design a perfect website that ranks on Google and is loved by your audience.

What Makes A Good Digital Agency Partner?

There are thousands of agencies offering the same services. You might be confused about how to find the perfect agency that can improve your business’s online reputation.

Here are some key aspects you should notice before working with a company.

You should partner with companies with a proven track record of successful campaigns across different industries. They showcase their ability to drive tangible results with case studies, client testimonials, and examples of their previous work.

Communication is key to a successful partnership.

Suppose you’re working with a company that’s in charge of updating your website. While updating the website, you notice that the site shows duplicate content or the wrong address. You immediately call them or try to contact them.

But nobody responds, and after a week, you get a response from them.

“Sorry for the delay. We are working on resolving the issue.”

Nobody wants to partner with someone like that. A good partner actively listens to your goals, asks relevant questions, and ensures a clear understanding of your business objectives. They should also provide regular updates on campaign progress and results.

Benefits Of Hiring A Digital Marketing Agency

Still confused about it? Here are some benefits of working with a digital marketing agency that you should know.

– Cost-Effectiveness: Hiring and training an in-house marketing team can be expensive. Agencies offer a more cost-effective solution, as you only pay for the services you need when you need them.

– Access to Tools and Technology: They often have access to advanced online tools and software that can help optimize campaigns, analyze data, and improve overall performance.

– Time-Saving: Managing digital campaigns can be time consuming. Partnering with an agency frees up your time to focus on other core aspects of your business.

– Scalability: Agencies can adapt to your changing needs. Whether you’re launching a new product or expanding to new markets, they can adjust strategies accordingly.

– Global Reach: If you aim to expand internationally, agencies can help create and manage campaigns targeting audiences in different regions.

What Digital Marketing Services Do SERP Navigator Offers?

SERP Navigator is a full service digital marketing company. It is different from other digital marketing agencies. Because we don’t just help businesses with their online presence. We help them grow their brand and reach new customers. We provide the following digital marketing services to all business:

1 – SEO (including On, off, technical SEO)
2 – Content Marketing
3 – Brand Building
4 – Search Engine Marketing
5 – Social Media Marketing
6 – Web Desing and Development

Soon we will expand and will provide more services.

Ending Thoughts

A full-service digital marketing company can reduce the burden on your shoulders and help you grow in the market. The best part is you don’t have to do a lot of work because the company will ensure they do all the tasks perfectly for you.

You can get a competitive edge in the industry. Your company can skyrocket with their efforts. In this digital world, the chances of building an empire are slim if you don’t have a strong online presence.

At SERP Navigator, we help businesses grow and expand with our services. We have helped several businesses generate high-quality leads with our lead-generation services. Are you ready to become the next successful business?

Contact us today and get a step closer to making your business the best in the industry.

Let's Talk and Work Together

contact@serpnavigator.com

+1 (719) 2154-669

Get Started

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December 12, 2024

What Is White Label SEO?

Usama

December 12, 2024

Billions of people use Google daily, and the number is increasing rapidly. By ranking in the top positions of Google, any business can increase its growth. More than 70% of marketers prefer SEO because it is more cost-effective than other paid options.

That’s why it is becoming popular and people are starting to learn about search engine optimization techniques. But due to the increase in demand, it’s difficult for service businesses to provide the best services to every client.

In this case, white-label search engine optimization is a huge game-changer. That’s why agencies opt for white-label search engine optimization. But what is it? And how can you benefit from it?

If you want to know more about this topic, keep reading because I will share everything about it in this blog. So let’s get started.

What Is White Label SEO?

White Label SEO refers to a business arrangement where company A provides SEO services to B company under their brand name. Thus, the receiving company can offer SEO services without investing in the infrastructure, expertise, or resources required to deliver those services.

It is popularly known as SEO Reseller.

In simple words, a white-label SEO service provider takes care of the SEO tasks while allowing the client company to present the work as its own.

These companies ensure that they provide high-quality work to you so you can retain the client. Suppose you’re running a digital marketing agency whose focus is lead generation. However, now you also want to include search engine optimization in services.

But here’s the biggest problem. You don’t have enough money to hire an in-house team or train your employees. So should you skip the idea of making this addition to your business?

No. Instead, you can partner with another company that provides search engine optimization services. A company that is experienced in white-label search engine optimization.

This is how it happens:

Your Company = Use Reach To Sell Top-notch SEO Services

White Label SEO Partner Agency= Use Experience To Fulfill Client Search Engine Optimization Requirements.

You might be wondering, will it hurt my branding?

Not at all. Because you can do an agreement according to which the company can’t use its logo or branding. So you can repackage the detailed report and put your company logos.

How Does White Labeling Work?

If you’re working with this type of agency, you don’t have to worry about any extra costs of training employees, giving them extra bonuses, or any general employee perks. It’s like having your marketing team minus all the overhead costs.

Usually, when an agency wants to hire someone for white-label SEO, they take a short trial or check their portfolio. If they meet the requirements, they are your potential partners.

But every agency has different metrics to measure the freelancer or agency to determine whether they are suitable for collaboration or not. Here are some of the common steps usually involved in this.